“Crowd Rules” is a new reality show that will premiere on CNBC on Tuesday May 14th at 9 PM ET/PT. The cable news network’s latest unscripted series features small businesses competing for a $50,000 prize that is decided by a studio audience of MBA students, consumers, and business owners. Owners of the small businesses will make their case to a panel of three: NY1 Anchor Pat Kiernan, Entrepreneur and jewelry designer Kendra Scott, and a weekly guest industry expert, but the real power lies in the hands of the audience whose votes ultimately decide which business is most deserving of the much needed investment.

We caught up with Pat and Kendra to see why “Crowd Rules” is different from all the other reality shows out there.

Make sure to the season premiere of “Crowd Rules” on Tuesday May 14th at 9PM ET/PT on CNBC.