In an effort to encourage consumers to go green, “Green is Universal” (GIU) has launched a new Facebook application, “Make Green Count.” The application will live on GIU’s Facebook page for the next month, giving consumers an opportunity to pledge along with their favorite NBCU brand to change simple everyday tasks and positively impact the environment.

The app reached its goal of accumulating 100,000 “points” within 24 hours of going live. A new goal of 1 million points has been established, with another $10,000 contribution to the Nature Conservancy’s Gulf Restoration Fund planned if the new goal is met.

Learn more about the Facebook app from thought leaders Beth Colleton, VP, Green is Universal and Susan Hunt Stevens, Founder & CEO, Practically Green:

And hear about the strategy behind the application:

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Check out “Green is Universal” on the web: greenisuniversal.com